Ronit, Gurdeep and Mona break records!

Boxoffice Results

  1. INR 72.28 Cr.
  2. INR 7.27 Cr.
  3. INR 40.00 Cr.
  4. INR 24.63 Cr.
  5. INR 3.72 Cr.

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By HT

Mumbai, April 9 -- It's been only two weeks since the launch of #ALTBalajiOriginal Kehne Ko Humsafar Hain, but the digital show which stars popular TV actors Ronit Bose Roy, Mona Singh and Gurdeep Kohli has broken multiple records with unprecedented views and highest viewership on ALTBalaji and other telco partners.

 

A source reveals, "Be it the show's characters, storyline, the characters' looks, or the music, Kehne Ko Humsafar Hain has won hearts of several Indians and has become the most watched show on mobile. A beautiful mature urban tale of love, this is a story that gets divided between choices, responsibilities and personal needs. The show has beautifully dealt with a delicate topic of how the fate of some relationships hangs between right and wrong, morals and desires and acceptance and rejection. The emotion of how 'with immense love, comes immense pain' has been weaved intricately in the storyline too."

 

Talking about the show Manav Sethi, CMO ALTBalaji says, "We are overwhelmed with the success of Kehne Ko Humsafar Hain. This is a reminder of the fact that good stories always win and that is the soul of entertainment. We wanted to experiment viewership pattern against releasing all episodes in one go - antithesis to binge viewing. To our delight, this strategy worked in our favour and is in sync with the emerging consumption pattern on digital platform. We have proved that good content along with smart marketing strategies could result in awe-inspiring success like this."

 

The show released episodes thrice a week with a new episode streaming every Monday, Tuesday and Wednesday and garnered appreciation from both fans as well as critics.

 

The season finale of Kehne Ko Humsafar Hain will soon be streaming on the ALTBalaji app.