Rhea Kapoor trademarks her Herogiri


By Hindustan Times
In 2010, she successfully adapted Jane Austen’s novel, Emma, to make Aisha starring Sonam Kapoor. Now Anil Kapoor’s younger daughter, Rhea, has turned to books again for her second production venture. She has bought the rights of the novel Herogiri, written by Mainak Dhar.
“After Aisha – a film we are very proud of – I wanted the concept of my next film to be really exciting. Herogiri is a story I’m extremely passionate about because it’s interesting and very different,” says the 25-year-old producer, who has, for the first time, also worked on the screenplay of the film.
“The title caught my attention. Besides, the ideas in it are very relevant to today’s times. Although it’s a thriller, the film is fresh and young,” says Rhea, adding that Karan Boolani, who has been associated with films like Wake Up Sid and Aisha in the past, will direct the film.
What’s most interesting is that Rhea – for the first time in Bollywood – has officially trademarked the title Herogiri. All rights to the word now lie with Rhea and no one else can use it without her consent. “You will soon get to know why we have trademarked it. It will help a lot with marketing and publicity,” she says.
Rhea confirms that the film is likely to go on floors by the end of this year. Will she cast her sister once again? “We will start talking to actors soon and all decisions, including the one to cast Sonam, will be taken collectively,” she says.