Ittefaq: Film industry says No to Spoilers

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By HT

Mumbai, Oct. 31 -- Ittefaq, helmed by first time director, Abhay Chopra, is a whodunit and an adaptation of Yash Chopra's 1969 hit film of the same name. 
 
Considering the genre of the film, there is a lot of curiosity about its ending. And now, the makers, who have gone to great lengths to preserve mystery about the 100-minute film, have launched a 'Say No to Spoilers' campaign. 
 
A source reveals, "The campaign is designed to not be preachy and is lighthearted, with videos and images that show the star cast - Sonakshi Sinha, Sidharth Malhotra and Akshaye Khanna - conveying the message." 
 
The 'no spoilers' initiative is getting support from a lot of people in the industry. Celebrities like Amitabh Bachchan, Shatrughan Sinha, Akshay Kumar, Kajol, Abhishek Bachchan, Anushka Sharma, Aanand L Rai, Arjun Kapoor, Juhi Chawla, Poonam Dhillon, Padmini Kolhapure as well as the co-producers - Shah Rukh Khan and Karan Johar - have lent their support to the campaign. 
 
Ittefaq releases on November 3 and is co-produced by Red Chillies Entertainment, BR Studios and Dharma Productions.