Ek Main Aur... earns 21.5 cr over weekend


By Hindustan Times
Kareena-Imran's coming-of-age romcom Ek Main Aur Ekk Tu has collected approx Rs 21.25 cr nett in its opening weekend, say trade experts.
"Picked up after a slow start on Friday and showed ample growth on Saturday and Sunday. Is extra-ordinary at urban centres, while circuits dominated by single screens remained lackluster." writes Taran Adarsh for Bollywood Hungama.
"Has performed the best at plexes of Mumbai, Delhi, Punjab, Kolkata and Mysore, which have contributed to a big chunk of the business, but in circuits like C.P., C.I. and Rajasthan, the growth in business remained minimal," added Adarsh.
"#EkMainAurEkkTu collected approx Rs 21.25 cr nett in its opening weekend. Breakup:- Fri 5.25 cr, Sat 7.5 cr, Sun [early est] 8.5 cr," he tweeted.
"Compared to the start, the pick up on Saturday and Sunday is quite good. The target audience of the film (the multiplex frequenting audience) seems to have taken to the film, although from a day later," wrote Komal Nahta for koimoi.com
"This takes the first weekend total of the Imran Khan-Kareena Kapoor starrer to Rs. 21 crore (approx. all-India net)," he added.
Excited Karan Johar shared on Twitter, "Its been a gruelling time at DHARMA...2 back to back releases have definitely taken its toll on everyone!!! But 2day it all seems worth it!! Am thrilled with the box office performance and the glowing reviews of #EMAET!!! @shakunbatra is the man of the moment!!!"