Film-maker Imtiaz Ali honoured for his contribution to tourism

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Mumbai, Feb. 28 -- At the recently concluded India International Film Tourism Conclave (IIFTC) in Juhu, the partner of the convention - Kenya Tourism Board - felicitated film-maker Imtiaz Ali with the first ever IIFTC Tourism Impact Awards.

He is known for exploring offbeat locations in his films. His films such as Rockstar (2011) and Tamasha (2015) were shot in Prague, Czech Republic, and Corsica, France, respectively. The occasion also marked the launch of CinePort magazine.

Speaking on the occasion, Mohanjeet Brar, director, Kenya Tourism Board said, "Kenya has some outstanding shooting locations waiting to be explored. We are privileged to be associated with someone of the calibre of Imtiaz (Ali). We applaud his achievements to promote tourism through his Cinema." Accepting the award, Imtiaz said, "This is a very different kind of award for the film industry. I was very happy to know that my movies have increased the tourism in some of the countries"

IIFTC also honoured Bollywood film-maker Vikas Bahl for popularising destinations such as Amsterdam, Netherlands, and Paris, France, in his film Queen (2014.) The makers of Dilwale (2015) were also honoured for introducing Indian tourists to Iceland and Bulgaria.

Speaking about this new initiative Harshad Bhagwat, director, IIFTC said, "In our 5th edition, we feel the necessity to extend our canvas and institute an award that celebrates Indian film-makers, whose cinema has contributed to world tourism."

This three-day event saw participation from Bollywood and regional banners, and film personalities such as Anubhav Sinha, Kunal Deshmukh, Sunil Sukthankar, Amit Khanna, Manmohan Shetty, Manish Goswami and actor Neetu Chandra. Filmmaker Ayan Mukerji, who is soon going to start work on a superhero project, made a brief appearance. He met representatives of some of the key countries present at the convention.