You will not believe what Aish just did!

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By Tulsi, News Network

Her latest advertisement with Kalyan Jewellers is anything but appealing! It has irked a lot of social activists and a lot more people!

Why? Because it’s out-right racist and promotes child slavery!

The advertisement is a portrait of Aishwarya Rai Bachchan cladded in royal clothing and jewellery, sitting comfortably and posing while there is a black, skinny little child trying to hold up an umbrella above her head. It’s a medieval themed ad where such portrayal was very common, and back then absolutely “normal”.  

The ad came out a few days ago and has raised way too many eyebrows for the right reason. Like what the hell was she thinking??? So much for supporting social causes, Mrs. Bachchan, because this is way too offensive!

Thankfully voices have been raised and a group of activists have asked Aishwarya and Kalyan Jewellers to disassociate themselves from the ad and take it off!

Here’s the open letter they have sent to Aish:

Dear Mrs Aishwarya Rai Bachchan,

“We write to draw your attention to a full-page advertisement for Kalyan Jewellers in which you feature that appeared in The Hindu (Delhi edition) on April 17, 2015. In the advertisement you appear to be representing aristocracy from a bygone era – bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head.

We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product. While advertisers routinely use fantasy images to sell products, they must surely desist from using images that condone, legitimise, normalise, or build desirable fantasy around slavery or servitude of any kind, including child slavery or child servitude. Further, the extremely fair colour of your skin (as projected in the advertisement) contrasted with the black skin of the slave-boy is obviously a deliberate “creative” juxtaposition by the advertising agency, and insidiously racist.”

Damn right!

Shockingly neither Aishwarya or Kalyan Jewelers have responded to this request yet, and they better do it soon!