Aishwarya Rai: Quintessential elegance..

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New Delhi, Oct. 15 -- The Swiss luxury watchmaking company, Longines, launched the Longines DolceVita collection recently. Ambassador of Elegance Aishwarya Rai Bachchan was at the Longines boutique in Connaught Place, in the Capital, to unveil this new collection.

Aishwarya was all praise for the softer lines of the new collection, which is a relaunched version of the original DolceVita. "I have a very old relationship with the Longines DolceVita collection. It was the first collection I endorsed for Longines 15 years back. Ever since, I have been wearing this collection at various occasions and now I am so excited to see the new version of the watches," said Ash.

Cased in steel and at times decorated with diamonds, the Longines DolceVita collection comes in four dimensions. A silver-coloured "flinque" dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial with diamonds decorates the watches of this line. Slender rhodium-plated or blued-steel hands point to the passing hours and minutes. With their quartz movement, the timepieces are offered in a choice of elegant black, white, grey or red leather straps or in a stainless steel bracelet. It seems the good life just got better!