Aditya's launch pad for staff members!

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Mumbai, Feb. 7 -- In 2011, a girl from the PR division of Aditya Chopra's production house was launched as an actor in Ladies Vs Ricky Bahl. Today, three years later, Parineeti Chopra is one of the busiest actors around.

Now, we have learnt that Aditya is set to repeat the story as another employee, Bhumi Pednekar, from his casting-production department is set to be launched as an actor opposite Ayushmann Khurrana, in the Maneesh Sharma-produced Dum Laga Ke Haisha.    

"The makers are keeping the girl's identity under wraps and she is still working at the production house. Aditya felt that she fit the part perfectly," says a trade insider.  

Apparently, Bhumi got the makers' attention in a unique way. "She was trying to guide other actors - during the casting and screen test - as to what they needed to do for the part. At that time, they realised that she was the best choice for the role," adds the insider.

Although Bhumi has been chosen, Aditya wants her to be fully groomed before she is launched. "The production house is already working towards organising a grand launch for her, but the details are hush-hush," adds the insider. When contacted, a spokesperson confirms the news of the production house giving a break to an insider, adding, "However, no other information can be sourced right now."