'This is Akshay's Dabangg'


By Hindustan Times
Mumbai, June 5 -- The Akshay Kumar-Sonakshi Sinha-starrer Rowdy Rathore (RR) may make its place in the R100 crore club in the coming weekends, according to trade expert Komal Nahta. He says, "Single-screen cinemas are going berserk over RR. It's a straight blockbuster."
Trade analyst Taran Adarsh adds, "RR is Akshay's Dabangg. I call it a wow-dy weekend for Rathore. Akshay lived the role and Prabhudheva knows his audience well. With R15.1 cr (Friday), R14.7 cr (Saturday) and R18.5 cr (Sunday), the film has netted R48.5 cr this weekend."
Two-tier cities like Kanpur, Nagpur, Indore, Jaipur, Udaipur and Lucknow recorded a collection with an average of 85 per cent in single-screens. Adarsh rubbishes the film's negative reviews, saying, "People want entertainment and this film offers it. They rubbished Sholay (1975) and called Hum Aap Ke Hai Kaun...!(1994). What matters is how much money the film is making."
RR was released in 3,000 screens in India and overseas. Made at a budget of R45 cr, the film had recovered its money when its satellite, music and home video rights were sold for R35 cr, R7 cr and R3 cr respectively. And with overseas collections of R11 cr over the weekend in addition, this is definitely the biggest solo release of his career.
Celebrating Rowdy's success, Siddharth Roy Kapur, MD, Studios, Disney UTV, says, "We had a six month promotion strategy for the film, but what really hit it was the connect Prabhudheva, his team and the film have made with the audience."