‘Jism 2 is a marketing genius’


By Hindustan Times
Actor Arunoday Singh, who has been tapped to play one of the two male leads in Jism 2, says the film is a marketing genius.
Be it producer Mahesh Bhatt’s entry into the Bigg Boss house to offer the lead role to adult film star Sunny Leone orthe nude promotional pictures, ever since its announcement, the film has been grabbing eyeballs. “The film is a marketing genius. Every move by the makers is very smart and that is the reason the film was being talked about so much even before it went on floors. Now, it is up to us to pull it off,” he says.
The 28-year-old actor, who along with actor Randeep Hooda, will play Leone’s love interest in the sequel to the John-Bipasha starrer, was all praises for his female co-star. “She (Sunny) is very beautiful. I don’t judge anyone by the work the person has done in the past. She may be a porn star but Jism 2 is not a porn film. People should keep that in mind,” says the actor.
Asked if the attention showered on the leading lady bothers him, he says, “I have no problems with the fact that the focus is on Sunny. I care only about my work. I care about my role. I don’t care who they cast, how they make it, how they promote it. My job is to act.” Arunoday, who was the first one to be signed on for Madhur Bhandarkar’s ambitious film Heroine, was booted out of the film after Aishwarya Rai was replaced by Kareena Kapoor. “I don’t know what went wrong ... I guess with the change in cast they had to change the story line.”