By Hindustan Times
In recent times, Bollywood film promoters have launched the first looks, trailers and music albums of their movies at various unlikely venues. Now, the makers of the Zanjeer (1973) remake too are doing the same to introduce their film.
The first trailer of the remake will be launched during a cricket match which will be played as part of the ongoing Celebrity Cricket League (CCL) tournament that has been drawing in huge crowds. Director Apoorva Lakhia confirms, “We will have to zero in on the right match at the right place and with the right crowd to release the trailer.”
Initially, the plan was to launch the trailer at the Mumbai Heroes versus Telugu Warriors match last Sunday. While Lakhia was playing for Mumbai, lead actor Ram Charan Teja was playing for the latter. “That plan fell through as they were not fully prepared