What's in a title?


By Hindustan Times

NEW DELHI, Oct. 18 -- Few fans know that initially, the romcom starring Deepika Padukone and Imran Khan was called Dooriyaan. After a series of brainstorming sessions, producer Kunal Kohli, along with the co-producers and first-time director Danish Aslam decided to name the film Break Ke Baad.

Apparently, the team did not realise that the term was popular on TV, with Bollywood hosts Salman Khan, Akshay Kumar and Amitabh Bachchan, often using the phrase, "Milte hain ek break ke baad."

Kohli denies taking any inspiration from celebrity based TV shows. "The film is about a couple that decides to give each other a break. What transpires after that forms the crux of the story. So, Break Ke Baad seemed like an apt title. Fans online later pointed out to us that the term was famous with star-anchors," he says.

The filmmaker maintains that Bachchan, Salman and Kumar use the string of words because they're just supposed to, keeping in mind the commercial interval between the show. "We registered our title over a year ago. Now, when one hears 'Break ke baad', one recalls our film's title," says Kohli.

Did he and his teammates draw from the marketing strategy utilised by actor Aamir Khan, who promoted his film, Ghajini, at the halls where Shah Rukh Khan's Rab Ne Bana Di Jodi was being screened? Kohli replies, "We don't make a film for marketing. So, leave aside the notion of getting inspired by Aamir's strategies. We had a story to narrate. So, we made a film for mass entertainment."