By Hindustan Times
Mumbai, April 20 -- Vivek Agnihotri describes his controversial erotic thriller, Hate Story, as a small, independent movie in mainstream cinema. He believes that one of the reasons it became a 'talking point' weeks before its release is because they did not have a budget for social media and standard promotions.
Coming from an ad film background, the director himself flagged off the publicity by releasing a poster of a faceless woman straddling a faceless man with 'Love killed her soul, her body seeks revenge' scribbled on her bare back. "As expected, it sparked off a flood of reactions. Every day I would take an hour off and re-tweet every comment, good, bad or ugly," reminisces Vivek, who then released an uncensored teaser promo on Youtube. "I had no idea it would go viral," he insists.