Vidya Balan bags another endorsement deal!

By Hindustan Times

National Award winning actress Vidya Balan has been roped in as the brand ambassador of new range of Aliva, one of the popular snacks brand. PepsiCo India has launched six new baked variants under Aliva and the range will be supported by a 360-degree campaign featuring Vidya.

"I have always enjoyed eating Aliva. I am thrilled about the new range...the range is tasty and offers great variety of flavours and ingredient options. I am sure consumers will enjoy it as much as I do," Vidya said in a statement.

The actor was earlier seen promoting brands like Airtel, Toshiba and GoodKnight Naturals.

The campaign to promote new Aliva range will be unveiled shortly.

"An accomplished actress, a woman of substance and an affable personality, Vidya is a great match to highlight the brand's position