UTV Motion Pictures’ DHAN DHANA DHAN GOAL, in association with Bindass, produced at a cost of close to Rs. 16 crores, has recovered its cost of production before its worldwide theatrical release on November 23, according to a statement issued by UTV.
Syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union, Gillette -- all of these have contributed to the recovery even before the film release.
Reebok, which sponsored the clothing line in the film, will retail the GOAL range across 535 outlets in India. There will also be co-branded window-displays in Reebok showrooms promoting the GOAL collection, which includes apparel and accessories related to football that figure in the movie.
The company has also licensed the gaming rights for the film to Indiagames, which has tied up with FIFA to launch the GOAL-FIFA challenge on the Games-On-Demand platform.
ESPN Star Sports will integrate the catch-line of GOAL – Duniya Goal Hai – to promote English Premier League matches to be telecast on ESPN in the month of November. John Abraham and Bipasha Basu will promote the line on ESPN Star Sports through channel IDs all through November, when the channel will run a contest to select 5 winners who get to watch an English Premier League match in U.K.
Closer home, UTV has tied up with Zee Sports to organize the GOAL Bus Tour in Delhi The entire GOAL team comprising the lead actors and other players of Southall Team have visited malls, schools and colleges in Delhi and interacted with their fans.