New Delhi, Dec 28 (IANS) UTV Global Broadcasting, the broadcasting arm of UTV is going to launch UTV Action, a channel dedicated to action movies in January 2010.
The channel will showcase dubbed action movies from Hollywood in Hindi and the same from Bollywood and will go on air Jan 1.
"With the movie business getting bigger and with the market maturing, the generic movie platform will have to pave the way for genre-specific offerings. And the best opportunity and prospectus in such a scenario lies within the action genre," M.K. Anand, CEO, UTV Global Broadcasting, said in a statement.
"We are hoping to receive great response from our audiences. The channel has already roped in advertisers that include Hindustan Unilever, Asian Paints, TVS Tyres