Television's prime time slot gets redefined

By HT

The definition of a prime time slot has changed. And today, 7.30 pm is the new prime time. Sapne Suhane Ladakpan Ke (SSLK; Zee) and Sasuraal Simar Ka (SSK; Colors) have been doing great in that slot, with the former achieving a remarkable 4.3 TVR this week to top the TRP charts. The new popular slot also explains why filmmaker Sanjay Leela Bhansali’s debut show, Saraswatichandra (Star Plus), will air at 7.30 pm.

For years till now, prime time used to be between 9 pm and 11 pm. Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki ruled the charts, airing at 10.30 pm and 10 pm respectively. But the game changer was Balika Vadhu (Colors). It started airing at 8 pm, and rapidly gained popularity. Till last year, Iss Pyaar Ko Kya Naam Doon (Star Plus) and Balika Vadhu were fighting neck and neck f