Sushmita Sen: 'I'm a born entrepreneur'


By Hindustan Times

New Delhi, July 14 -- Being an entrepreneur hasn't been a cakewalk for Sushmita Sen. It turns out that the former Miss Universe didn't have a title sponsor for her I Am She event until a fortnight before the event.

"Lack of financial backing and sponsors didn't deter me. Not doing the show was never an option. We held auditions on our own. When you take that step forward, your conviction starts becoming visible, people believe in you. After that, God has been so kind, that it's been pouring sponsors for us," says Sen.

The actor-cum-entrepreneur reveals she didn't pitch for this franchise. The Miss Universe office called her to take up the responsibility of sending representatives for the pageant from India last year. "Being India's first title winner, the opportunity fell in my lap," she says, pointing out that world over, the pageant has been passed on to former beauty queens like 1991 Miss Universe Lupita Jones from Mexico and 1987 Miss Universe Cecilia Bolocco from Chile amongst others.

The newly-turned entrepreneur insists she will turn around the property in to a profit-making venture soon. About the second edition of Wadhawan Lifestyle I Am She, she says, "Every business is a five-year plan. I am still in my second and I have a lot more to learn. From making excel sheets to giving presentations to corporates, making budgets, I did everything."

And even as she promises that next year will be more fun, she adds. "I was born to be an entrepreneur. I fit into this space comfortably. I enjoy the whole brand building exercise."