Chennai, Aug 16 (IANS) Sun Direct TV Pvt Ltd, a leading direct-to-home (DTH) service provider in south India, is set to replicate the success story in the other parts of the country.
"In 45 days, the company will start its service first in Assam, Orissa and West Bengal. We will then go to Uttar Pradesh, Delhi, Punjab, Madhya Pradesh, Maharashtra, Gujarat, Himachal Pradesh and others," Sun Direct chief operating officer Tony D'Silva told IANS.
At a time when DTH service rates were perched high, the 80:20 joint venture between the Kalanidhi Maran family and the Astro Group of Malaysia brought it down through innovative packaging in southern India.
In 200 days, Sun Direct zoomed to touch one million subscriber nu