Summer of 2010: We check on big ticket movies that are coming up over the next couple months


By Hindustan Times

Mumbai, April 23 -- The first quarter has gone by and we're still looking for that elusive certified hit. Over the last month-and-a-half, the third season of the Indian Premiere League has kept people glued to their TV sets. But after the grand finale on Sunday, a bouquet of summer releases are getting set to hit the screens, starting with Housefull on April 30.

Sajid Nadiadwala's story of a loser, featuring Akshay Kumar in the company of two ex-wives, a soon-to-be wife and an easily seduced nanny, will be followed by Yash Raj Films' Badmaash Company, Rakesh Roshan's Kites, Prakash Jha's Rajneeti and Mani Ratnam's Raavan. "Add Gurinder Chadha's It's A Wonderful Afterlife to the list and we have around Rs 350 crore at stake at the box-office till June," says trade analyst Amod Mehra.

Upbeat about these 'biggies', Mehra says, "People are starved for good entertainment and these films are eagerly awaited by the audience." Vinod Mirani, editor, Box Office India, however, doesn't think that the summer vacation is any guarantee to draw a full house. "Earlier, parents would send kids to the movies when they were bored. Now they have computer games like the Play Station or Xbox that they are hooked to. Movie watching is becoming an expensive pastime; kids no longer catch a film every other day," he reasons, adding that almost 90 per cent of the movies fail commercially. "The hit-flop ratio has remained unchanged over the last four years," sighs Mehra.