Rohan Sippy's attempt at bringing India's first ever 'mockumentary' in the form of The President Is Coming, has proved to be a success. The film, which opened across cinema halls on Jan 9th this year, has been appreciated by the critics and the multiplex going audience. What's even more surprising is the fact that the makers didn't go overboard in the marketing of the film through conventional methods such as hoardings, T.V. spots, major launch parties and star studded events etc. Instead, keeping in mind the theme of the film and the audience that it caters to, Rohan Sippy and his team of The President Is Coming have capitalized on the power of the online medium (internet) to spread the word about the film.
Bollywood Hungama spoke to Rohan to