By Taran Adarsh, Bollywood Hungama News Network
The excruciating pain on his shoulder notwithstanding, Shah Rukh Khan is going all out to promote his new film BILLU [the word 'Barber' has been removed from all posters/billboards]. Tell him that he's the best marketing brain in the industry thanks to the kind of promotion he did for OM SHANTI OM, he just smiles, "Not OM SHANTI OM, but YES BOSS was the film that started it all," he recalls.
Although BILLU is an SRK production, with Irrfan Khan enacting the title role, SRK hasn't forced himself in the story. On the contrary, he has removed two of his scenes from the film.
Not many are aware that Priyadarshan had offered SRK two choices - a film on heist and the other, a story on friends. "I chose the