Sridevi gets super selective!


By Hindustan Times

MUMBAI, Feb. 28 -- After garnering accolades for English Vinglish (2012), Sridevi has become one of the hottest celebrities on the ad circuit. The actor, who was barely seen in commercials before, is on the wish list of not just filmmakers, but also many big brands that are looking at her to endorse their products.

In just a week, she has signed up for a leading jewellery brand and a new water purifier brand. Sridevi has been selective about her film roles, and has been choosing her endorsements with the same care.

A source close to the actor says, "She is choosing products that she can relate to as a woman and a mother. The fact that she is a mother of two and still a name to reckon with has many brands targeted towards families and women in particular, approaching her.

While she's been approached by around 10 brands in just a few months, she has signed only two, and a third one is in the pipeline. She will sign it when she returns from the Celebrity Cricket League."