Mumbai, June 29 -- The first half of 2013 has been fruitful for Bollywood. But while only a few biggies, like Yeh Jawaani Hai Deewani and Race 2, earned big, a slew of smaller films went on to become box-office winners during the same period. So be it ABCD - Any Body Can Dance, Kai Po Che, Chashme Baddoor, Aashiqui 2, Go Goa Gone, Jolly LLB or Fukrey, they have all raked in the moolah at the ticket windows.
"When audiences like a film, it becomes not just a money-spinner, but also a goodwill earner for everyone connected. It's the audience that ultimately determines the size of the film, not producers and distributors," asserts Fukrey co-producer Ritesh Sidhwani. "We strongly believed in the subject and we backed the film as much as we would back a big star film."
According to experts, the cliched line - content is king - has never been truer. "How else would you explain