Sia Art Jewellery, the market leader in the branded imitation jewellery market, today announced their association with the Farah Khan multi-starrer Om Shanti Om by launching a collection from and inspired by the film at Sia Art Jewellery, Kemps Corner, Mumbai.
The film spans across the colourful 70’s and the present minimalist 2007 and all the jewellery seen onscreen has been created and designed by Sia in conjunction with the director Farah Khan and the film designer. The range includes colorful cubic zircons as well as bright Retro jewellery for Deepika Padukone, as well as other members of the cast. The inspiration for the collection was drawn from the rich and vibrant colors of the 70’s as well as the larger- than- life Bollywood canvas that the film is set against- a perfect opportunity for Sia, as lots of stars have embraced the designs of Sia in reel as well as real life.
Speaking on the occasion, Vinay chhadva, COO, Sia Lifestyles said, “Sia has been associated with Bollywood for many years now. We are proud to say that we are the first choice for countless designers. When Mates approached us with the opportunity to work with Om Shanti Om, we were more than happy to take it up, as we felt it was a perfect platform for us to showcase our versatility.”
Mates CEO Darshan Bhalla said, “The essence of the association is in the relevance of the brand with the film in terms of design and genre of the film. We do not see any other jewellery brand fitting the film so perfectly.’
Sia also presented the media with pendent sets inspired from the film, on the occasion of the music launch of the film.