Mumbai, July 9 -- In yet another case of filmmakers choosing unique promotional tactics, the producers of Shudh Desi Romance (SDR) have chosen an iconic venue to launch its trailer.
Since the Yash Raj Films (YRF) movie, which stars Sushant Singh Rajput, Parineeti Chopra and Vaani Kapoor, is based in Jaipur, the makers have decided to host the event at one of the oldest theatres in the city - Raj Mandir.
A source close to the production house reveals, "The launch will be held on Thursday, July 11. Sushant and Parineeti, who've just returned from Macau, will be present at the event."
SDR, which is directed by Maneesh Sharma, was in the news since it was reported that actor Shahid Kapoor was supposed to play the lead. However, after some differences with the makers, he was replaced by Sushant, who has a three-film deal with the production house.