Sharman Joshi: Youth icon?

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By Hindustan Times

Mumbai, Aug. 19 -- My khabri K.One has cut his chchutti short and come back to work because he heard something very important that he thought I should know. It seems like Sharman Joshi could soon become the face of the Youngistan campaign. Maltab?

This 3 Idiots hero was seen in an ad campaign that used to feature the character Fido Dido. The company found from its research that he has become exceptionally popular with the youth.

Following that, they've planned to rope him in as the next face of the youthcola campaign that has seen names like Ranbir Kapoor, Deepika Padukone and even Aamir Khan and Aishwarya Rai Bachchan in the past. Taaliyaan!