Shanghai starts slow, recovers cost
By Hindustan Times
Co-producer Kamal Gyanchandani, CEO, PVR Pictures, says, “Made for Rs. 12.5 crore, it had earned Rs. 16.5 crore even before it released. This money, which is in addition to the weekend figures, came from the sale of television, music and theatrical rights (only 20 per cent) in India. The figures for the balance 80 per cent sale of all India theatrical, overseas rights and video rights are yet to come in.”
The filmmakers also spent Rs. 8 crore on the promotion of the film.
Trade pundit Taran Adarsh says, “Shanghai started slow, but showed decent growth at high-end multiplexes on Saturday and Sunday.”
Adds trade analyst Komal Nahta, “The film made Rs. 3.10 crore on Friday, Rs. 4.25 crore on Saturday and Rs. 5 crore on Sunday. It collected approximately Rs. 12.35 crore on the opening weekend.”