Shahid Kapoor seems to have held his ground in the time of recession. While all others are busy cutting their prices; this young star has made head way by sticking to his guns. Shahid has just recently been signed up as the brand ambassador for Pioneer.
The move to sign Shahid to endorse music systems seems apparent due to his iconic status amongst the youth. Especially, since most of the time spent by youth today lies listening to music.
However, this will not be the first time that Shahid has received a big endorsement deal, even earlier he was