After endorsing VIP luggage and audio systems' major brand Pioneer, teen heartthrob Shahid Kapoor has bagged yet another plum endorsement. Levi Strauss Signature has signed Shahid as its brand ambassador. The actor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.
Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintesse