Shah Rukh launches $2.2-bn real estate project in UAE

Dubai, Oct 6 (IANS) Bollywood superstar Shah Rukh Khan has announced the launch of his signature real estate development, Shah Rukh Khan Boulevard, to be located in the emirate of Ras Al Khaimah in the United Arab Emirates (UAE).

The 8-billion dirham ($2.2-billion) development will come up on Dana Island off the Ras Al Khaimah coast and will comprise studio and one and two-bedroom apartments.

In an interaction with reporters here ahead of the Cityscape 2008 real estate exhibition, which started Monday, Shah Rukh said he had a fetish for houses and that was what led him to this project.

"I have a strange fetish for home. It's close to my heart," he was quoted as saying.