By Subhash K. Jha, Indo-Asian News Service
Mumbai, Feb 20 (IANS) It's all very hush-hush and rush-rush. But you really can't keep a killing blend like Shah Rukh Khan, Kareena Kapoor and Priyanka Chopra under wraps. The lethal trio had just finished an ad for Pepsi in Madh Island here. The ad is being positioned as Pepsi TV.
Says a well informed source: "It basically means... whenever you are watching television, you must have the cola in your hand. That's how the soft drink is being positioned in the market through this ad."
While Kareena and Priyanka have shot another Pepsi ad for Farah Khan, throwing Shah Rukh in the feminine brew is deadly, especially since Shah Rukh will be seen with both Kareena and Priyanka later this year in Farhan Akhtar's slick-flick "Don".
The ad, made at an estimated budget of Rs.3.5 million, was shot by Shah Rukh's buddy Farah Khan and produced by his company Red Chillies Entertainment.