Prasoon Joshi seems to have nailed it with Bhaag Milkha Bhaag (BMB). The adman-poet-writer says doing the script for Farhan Akhtar’s movie was “daunting” but every bit worth the effort.
An ad world icon, you made McCann Worldgroup in India a force and built mega brands. Two National Awards, glory at Cannes, penning a unique book, and now you’ve scripted Bhaag Milkha Bhaag. There’s a touch of excellence in all you do. What’s the driving force?
Creation is lifeblood for me, be it brands, cinema or poetry. Belief in my company keeps me going and the support of seniors and colleagues fuels the pen. Life is teamwork.
Your take on the BMB team onscreen?
While off-screen we had Milkhaji to look up to, film is collaborat