Saregama India, Timbre Media to launch genre-based radio channels

Mumbai, June 7 (IANS) Music label Saregama India Ltd and Timbre Media Pvt Ltd have joined hands to provide genre-based radio channels to Indian listeners.

The Saregama India-Timbre Media strategic alliance is expected to bring back the legacy of Worldspace radio, a name synonym with genre-based programming.

The two companies plan to use content from Saregama's industry-leading and extensive library as well as from other popular labels to provide unparalleled 24-hour stations of Indian music ranging from old Hindi films, Hindustani classical, Carnatic classical, new Hindi music, ghazals and stations in all major Indian languages.

"This is a very logical alliance for Saregama as it takes us to the next stage in the value chain with our content. We believe that there is still a very loyal customer base that appreciates the quality that the Timbre team provided previously on Worldspace," Adarsh Gupta, business head (Music), Saregama India, said in a statement.

"Through this alliance we will endeavour to bring the same quality and serve this product in all possible digital formats including mobile, DTH and the internet," he added.

saregamalogo.jpg

Box Office Results

  1. Singham Returns INR 93 cr.
  2. Entertainment INR 69 cr.
  3. Kick INR 234 cr.
  4. Pizza INR 4.2 cr.
  5. Hate Story 2 INR 27 cr.

Movie Reviews