By Hindustan Times
German luxury car maker BMW on Friday launched its new 3 series sedan at a price tag of R28.9-37.9 lakh and master blaster Sachin Tendulkar as its show stopper. The sedan comes at a crucial time for the car maker involved in an intense fight for the top spot in the luxury car segment
with country cousin Audi.
The latter has surged past Mercedes this year and a little less than 500 units separate it from BMW so far in 2012. The 3 series, however, is expected to help BMW consolidate its position at the top and break away from Audi in the second half.
“We have a product offensive planned for the second half of the year,” said Andreas Schaaf, president, BMW India. “We have four more launches this