Filmmaker Rohan Sippy is not worried about his film Nautanki Saala being affected by the soon-to-start Indian Premier League (IPL), as he believes “competition is inevitable” in today’s times. “There are other films and then there is also IPL. If there is no IPL, then there are films with
big actors releasing. So we have to accept it. If promotion leads to curiosity, then the audience will come,” says Rohan.
Along with Nautanki Saala, the Vidyut Jamwal-starrer Commando will also release on April 12, while the sixth edition of the Indian Premier League (IPL) kicks off April 3.
Rohan is relying on word-of-mouth publicity for his film. “Secondly, the best known marketing tool is word of mouth. If your friends like it, they spread the word and that is the best thing. Definitely, competition will affect us, but it’s a part of life,” he says.
Meanwhile, Rohan is also relying on actor Ayushmann Khurrana to charm the audiences. Ayushmann has sung two songs in the film, and Rohan hopes people will watch the film at least twice for the songs. “He has a lot of female fans who want to see him and hear him,” says Rohan.