By Hindustan Times
A few months ago, the music of Shah Rukh Khan’s film RA.One, released on Long Playing (LP) vinyl records for the price of Rs 699. And with the launch of the music of the recent release, Rockstar on the archaic format, LPs seems to have reserved their place on the shelves for good.
“Launching Bollywood music on LPs is now a consistent part of our plan every month. What we supply to the market is clear in terms of what the market wants. All new big films are now part of this standard package,” says Adarsh Gupta, business head, music Saregama India Ltd.
To make the most of this time, the music label is also planning on giving regional music a platform, “The other thing we are doing is bringing big regional film music on LPs. Anyone who appreciates music can tell the difference between MP3 and vinyl. Since everything is going digital, many will start going back to the basics. It’s something like how organic food has made a comeback,” he says.
Classics available too
Many stores including Rhythm House in Kala Ghoda currently stock soundtracks of Hindi classics such as Silsila, Kabhi Kabhi, Lamhe, Darr, Dilwale Dulhania Le Jayenge and Hum Aapke Hain Kaun apart from latest releases like RA.One and Rockstar.
Landmark, for instance, has noticed an increase in sales and enquiries. “Currently, we have the music of Jodhaa Akbar, Dil To Paagal Hai, Rang De Basanti and a few other Bollywood films, but a lot of people have been coming in asking for the latest releases. We will be getting them soon,” says Vimal Singh, music section head, Landmark.
According to Mehmood Curmally, managing director, Rhythm House, it’s the high price of LPs that ranges from Rs 700 into thousands that confines it. “There has been a surge. But it is the import market that is really big on LPs. Also, more than the Bollywood, it’s the pop and rock market that has a higher demand,” says Curmally.
Arjun Sankalia, head international, Sony Music, who is expecting the trend to pick up even more by Valentine’s Day next year, feels it’s the nostalgia that appealing to music connoisseurs. “It’s a combination of quality and vintage sound. It’s niche, but it also caters to the collector’s market.”