By Hindustan Times
NEW DELHI, Nov. 11 -- Tattoo culture really hit the popularity charts in India when Deepika Padukone got inked on the back of her neck and Saif Ali Khan proclaimed his love for girlfriend Kareena Kapoor on his arm.
And now, inspired by the aforementioned actors, Riteish Deshmukh is going to create a record of sorts. The actor will flaunt about 60 to 70 fake tattoos for his new film Kya Superkool Hai Hum (KSHH), which is being directed by Sachin Yardi. Like Padukone and Khan, Deshmukh too will get tattoos on the nape of his neck and arm.
The actor will be seen playing a disc jockey in the sequel to Kya Kool Hai Hum (2005). "Yes, Riteish will get tattooed. While one will be on his neck, he is likely to get inked on his arm too," says Tanuj Garg, CEO, Balaji Motion Pictures, producer of the sequel. "The idea came up during a brainstorming session between Sachin and Balaji. Since he plays a DJ in the film, we wanted to give him a cool and funky look."
For the job, the makers have apparently even hired a special tattoo artist, who has been asked to come up with about 100 designs as options. "How many we use will depend on the 100 tattoos," says Garg. But unit members insist that Riteish will flaunt about 60 to 70 of them. "So when the female actors are busy with their makeup jobs, Riteish will be getting new tattoos every day," he adds. KSHH, which also stars Tusshar Kapoor, Sarah JaneDias and Neha Sharma, has already gone on the floors.
"We plan to wrap up the film by April-May next year," says Garg. Kapoor's look has been modelled on Salman Khan's from Karan Arjun (1995). And like the Dabangg (2010) actor, he too will be showing off his bare body in the film, which has been produced by his sister Ekta Kapoor. Apart from being a DJ, Riteish's character is also a small-time TV model, who sells musclebuilding machines on teleshopping networks at night.