Gurgaon, March 10 (IANS) Multiplex chain PVR Ltd Tuesday joined hands with Thailand-based entertainment giant Major Cinemas to open bowling alleys in the country.
Bowling is a sport in which players attempt to score points by rolling a ball along a flat surface called the lane into objects called pins. The building where the sport is held is known as a bowling alley.
The two companies have set up a joint venture in which PVR will hold 51 percent stake to set up Major Cinemas's Blu-O brand of bowling alleys in India.
The first alley was opened in Gurgaon Tuesday.
"This is another step towards our continuous efforts to evolve PVR from a filmed entertainment company to a retail entertainment player with a focus to enhance the out-of-home entertainment experience for our patrons," PVR