Promotions have taken over music creation, rues Khayyam

Mumbai, Jan 7 (IANS) Octogenarian music director Khayyam, who has just been chosen as the first recipient of the Naushad Samman, says there was a time when the works of composers spoke for themselves but today tunes are popularised through promotions.

"I hear that some music companies spend as much as Rs.150 to Rs.200 million (Rs.15 to Rs.20 crores) to promote the music of a film today. Which only means that marketing has taken precedence over creation," Khayyam, whose tunes in the film "Umrao Jaan" mesmerise people even today, told IANS in an interview.

The composer, who has virtually been in retirement since 1990, is overwhelmed that the Luck