Priyanka Chopra - the new face of Lux ...

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By IndiaFM News

Bureau

For years together, Bollywood actresses have endorsed HLL’s oldest

soap brand Lux. Joining the beauty bandwagon is ex-Miss World turned

actor Priyanka Chopra.

HLL is planning a grand launch with Priyanka as the new face of Lux.

Reportedly, there will be a series of television and print advertisements

which will be devised by a leading advertising agency in the city. It is

learned that the actress has been paid an exorbitant for the endorsement.

Priyanka, who claims to be as choosy about her brands as her movies, has

been seen in a commercial for brands like Pepsi, Spice Mobiles, Tag Heuer

and now HLL’s Lux.

Known as the “beauty bar of film stars”, Lux has had promotional

campaigns with Bollywood actors like Sridevi, Madhuri Dixit, Aishwarya

Rai, siblings Karishma and Kareena Kapoor, Juhi Chawla, and even

Madhubala! In celebration of its 75th year for the first time, HLL roped in a

male model – Bollywood superstar Shah Rukh Khan.