By Hindustan Times
Premieres of films on TV aren’t novel, but they have begun to bag high TRPs lately, with audiences not wanting to miss the free screenings of a movie they haven’t seen in cinemas. Filmmaker Karan Johar’s Student Of The Year (SOTY), which was screened on Sony on January 26, is the latest to have
bagged these bragging rights. The film notched a TRP rating of 4.2, the highest on TV in the last three months.
Karan can’t stop grinning about it. “Earlier, filmmakers were not concerned about what happened to films on TV, but now we pray for box-office success and high TRPs. It’s double the pressure. Today, the premiere of a film on TV is a big deal. Movies get audiences when the entertainment quotient is high. SOTY is a breezy watch with hit