By Hindustan Times
Mumbai, Feb. 15 -- Dance India Dance Season Three has become the first Indian reality show to introduce a no-cost method of public voting. The audience, that usually spends R4 to R6 per SMS and premium rates for phone calls, can now vote for their favourite contestants on the show without spending a rupee out of their pocket. Each contestant on the Zee TV show, judged by actor Mithun Chakraborthy, has been allotted an individual phone number on which viewers can dial, wait for one ring, and cut the line to register support.
Ashish Golwalkar of Zee TV admits the missed-callfor-support idea that became popular with social activist Anna Hazare's anti-corruption movement last year, inspired the channel. "It's a