News has it that Shahid has turned down a lot of brand endorsement offers lately. Reasons attributed to that include him being selective and very particular about the brands that he endorses. According to a source close to Shahid, the actor wants to endorse only those brands that he strongly believes in. And VIP luggage is one such brand, for which Shahid has been roped in as the brand ambassador.
The ad is already out on television and is truly creating waves. Says an expert, "The ad has properly encashed on Shahid's romantic icon status. It is already being appreciated and is bound to become more popular." Talking about the 'Shahid -VIP' development, Atul Kasbekar (whose 'Bling' handles Shahid's en