By Joginder Tuteja, Bollywood Hungama News Network
Trust Bhatts to continue to be their innovative best when it comes to promoting their films. They may keep the budget on a low/medium end for principal shooting or star remunerations but when it comes to bringing the film to the audience, they have seldom back tracked on any front. Whether it is publicity campaign, song promos on satellite/web/radio medium, poster design or sheer quotable quotes centered on the film's theme, Vishesh Films has made sure that heads always turn when a movie coming from their stable is introduced to the audience.
If the poster design of their recent films like Jannat or Awarapan caught instant attention, one can't forget the romantic 'kiss under a shirt' frame of Aashiqui or 'Sanjay Dutt hanging on a cross' still from Sadak more than a decade and a half back. The trend of shock value continues, typically Bhatt ishtyle, as Raaz - The Mystery Continues' look is revealed. And this time around, Bhatts are on rampage as even before the beginning of the song promos, they are unleashing one poster after another, hence managing to build an intrigue that goes by the name of Raaz - The Mystery Continues.
So if the first ever look of the movie sported an all-new logo in a venomous neon green colour that was designed to distinguish it as an out-and-out horror film, another look showed a backless Kangna Ranaut with Raaz - The Mystery Continues written with blood on her back. Well, if the warning of 'This Winter...Fear Comes Homes' wasn't scary enough, what with Kangna's fingers turning into claws waiting to attack anything that comes her way, comes another poster which introduces Emraan Hashmi for the first time to the audience.
With Kangna's pretty, yet glum looking face (which adds on to the mystery), superimposed into the upper half of the body, Emraan is shown to be standing still in the ruins of what looks like Mukesh Mills reconstructed! What also strikes is the halo behind Emraan's head which seems to give an indication of the full moon night, hence hinting the arrival of the troubled souls.
Says a source attached to Vishesh Films, "With an international appeal to boost, the look of the poster has been kept neon green (yet again) to go with the mood, theme and spirit (pun intended) of the film. Also, with a new hairstyle, a French beard and eyes staring right from the poster, Emraan is made to look all intense with the sole aim of going any distance to solve the 'mystery' which continues from the days of Raaz!"
Director Mohit Suri has been known to explore various themes for each of his films. Zeher, Kalyug, Woh Lamhe and Awarapan are good examples to demonstrate the varied routes that the young film maker has attempted in each of his outings. Well, the way his initial campaign is anything to go by, Raaz - The Mystery Continues should be no different!