By Priyanka Khanna
New Delhi, Oct 5 (IANS) Hollywood stars, studios, technicians, directors and producers in their increasing numbers are trying to sink their teeth into India's burgeoning entertainment market pie.
While some are co-opting their Indian counterparts or staging cross-cultural casting coups, others are resorting to an aggressive marketing to strengthen their foothold in the country.
Sony Pictures decision to unveil "Quantum of Solace", the latest edition of James Bond's escapades, in India before premiering it in the US is a testimonial to how the business of global entertainment has undergone fundamental changes in the past year.
The escapades of the British superspy will be unveiled on screen in India on Nov 7, marking the first time a major Hollywood title has opened here before its US premiere. The film will debut in Britain Oct 31 and be released in North America Nov 14.
Hollywood is clearly upbeat after Sony Pictures' "Spiderman 3" grossed Rs.680 million at the box-office and Warner Brothers' "Harry Potter & The Order of the Phoenix", "Pirates of the Caribbean 3", "Ghost Rider" and "Die Hard 4" made a killing as well.
This year, Warner Brothers' "Dark Knight", which released July 18, same day and date release with the US.
Sony Pictures' "Hancock", starring Will Smith, Disney's "Chronicles of Narnia: Prince Caspian", Columbia Pictures' "Vantage Point" and "National Treasure 2" have done well at the box-office. Indian market looks lucrative with the multiplex boom and localisation of content that has helped Hollywood fare better in India.
This week, Rupert Murdoch's 20th-Century Fox Studios announced multi-crore-rupee deal with Bollywood's Vipul Shah, whose latest film "Singh is Kinng" recently scorched the box-office.
Fox Studios is entering India for making and distributing films, and remaking Hollywood hits in Hindi. Already Warner Bros is ready with its first India production, the action comedy starring Akshay Kumar "Chandni Chawk to China", for which it will hold worldwide rights.
Similarly, Disney and Bollywood powerhouse Yash Raj Films will unveil "Roadside Romeo" this month.
As recession hits the US, Asian companies are grabbing headlines wi