By Joginder Tuteja, Bollywood Hungama News Network
Even before Fashion has arrived at theaters, it has already recovered close to half of its costs through endorsements. Budgeted at Rs.17-18 crores, the film has seen brand endorsements worth Rs. 7-8 crores from Lenovo, Sunsilk, Reebok and Kimaya amongst others.
Says a highly placed official attached to the film's production house, "We have managed to cut some great deals with the leading brands from the world of fashion (obviously), laptops, hair care and footwear & apparels. They have been prominently placed in Fashion and we hav