Chandigarh, Sep 26 (IANS) For a change, original Indian television content is going to be exported to another country. A programme similar to the immensely popular MTV Roadies will start on a Pakistani channel, an official of MTV said here Friday.
"Till date, Indian channels have only copied concepts like that of talent hunts from other countries. But for the first time, we are exporting our programme content of Roadies to a Pakistan based ARY channel," Ashish Patil, general manager, MTV India told mediapersons in Chandigarh.
"MTV Roadies is also the first television show to enter into the market of branded products in the country. We already have cargos in the market and this year we