By Taran Adarsh, Bollywood Hungama News Network
Okay, by now we know of the electrifying weekend of SINGH IS KINNG. The first weekend, as per Studio 18, is between Rs. 26 cr. and Rs. 28 cr. nett, which was highlighted by this writer in the 'Midweek Top 5' on Tuesday morning. Now let's talk hardcore business…
Like it happens with all films, SINGH IS KINNG saw a decline in business on weekdays. The dip was substantial at places, but let's not forget that this was bound to happen given the massive number of prints in circulation, as also the number of shows being performed at all plexes. The North belt [Delhi, U.P., Punjab, Rajasthan] was excellent, but the Western and Central region was affected due to the heavy downpour on Monday.
Studio 18 expects Week 1 to close at Rs. 40 cr. and Rs. 42 cr. nett, again a record-breaking figure.
Everyone's talking of the high prices that SINGH IS KINNG was sold at to Studio 18. But what a number of people [includes some sidey ponga pandits] are overlooking is the fact that the 'x' amount is for the global distribution rights, which includes theatrical and non-theatrical rights.
The theatrical business in Week 1 in India as also in the international markets is huge and that would contribute largely to the booty. Plus, the music rights have fetched a packet already and given the A-list names involved in the project as also its box-office status, the Satellite and Home Video rights should also contribute to the booty.
When combined together, Studio 18 will not only sail through smoothly, but should also make a neat profit.
As for the sub-distributors who acquired the film for astronomical prices, the second week business holds the key [Independence Day as also Raksha Bandhan holidays ahead]. Most distributors I spoke to are confident of reaching the safety mark despite a heavy price tag and that's all the more commendable.
But look at the larger picture. The volume of business of SINGH IS KINNG is only the beginning. Expect bigger numbers in weeks ahead!