Amir Khan to be face of 'Incredible India'

New Delhi, Aug 8 (IANS) It's now Aamir Khan's turn to sell India to the world! The Bollywood hero has been roped in by the tourism ministry to be the face of its brand campaign 'Incredible India' to showcase the country's rich heritage and culture and the message, 'Athithi Devo Bhava' (guest is god).

Khan, who met Tourism Minister Ambika Soni personally to receive the offer officially in the national capital Friday, said he was more than happy to be part of the campaign.

“I have accepted the invitation. I am very happy to be part of it. It is a wonderful country and 'incredible' is the fitting word for it,” Khan, who was wearing a b